Tanning Salon dilemma and a solution.

In recent years, the Tanning Salon business has increasingly come under fire by doctors and health advocates who say that UV exposure is linked to developing skin cancer, melanomas and prematurely aging skin. The American Medical Association and the American Academy of Dermatology unsuccessfully petitioned the FDA in 1994 to completely ban cosmetic-tanning equipment. Other attempts at regulation have also been unsuccessful as they are traditionally left up to each state. According to the Indoor Tanning Association, there are 20 states that are currently trying to pass bills placing restrictions on indoor tanning, which would further limit access to certain types of beds or lamps.

Due to the general public's uncertainty in respect to indoor tanning, Tanning Salon's have fewer new clients joining and less and less repeat clients returning with the same frequency, if at all. The best reason for going to a Tanning Salon (other than cosmetic) is the body's need for Vitamin "D". But many "indoor tanners" are now opting to get their Vitamin "D" through proper diet, supplementation and spending more time outdoors rather than risk any damage to their skin or body.

This situation calls for the tanning industry to consider diversifying to attract new clients and keep their regulars coming back. In order to optimize profits many salons are now beginning to offer other services such as massage, oxygen bars, laser technology, and Whole Body Vibration (WBV) therapy.

The benefits of WBV are numerous and as Salons begin to add WBV therapy to their services they will notice an increase in memberships and profits with little need for more space or an increase in staff assistance.

In order to keep up with the rapidly growing health and wellness industry Tanning Salons need to expand and diversify. Adding a few WBV exercise machines to their business will assist them greatly in this endeavor.